What is Data Analytics? A 30,000-Foot Intro to Key Data Analysis Concepts

 Data analytics is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information.

Data analytics is everywhere in the modern world: it helps inform the technology we use, how software is built, and the ways in which products are developed.

In this post I will cover core data analytics principles and how to apply them, providing examples that you can deploy to capture and obtain meaningful insights from your data.

I will also share examples of how data analytics is being used in a variety of products you are likely familiar with - website optimization, health and diet apps, agriculture, and insurance to name a few.

If you share my belief that data is a guide that can inform your decisions, it is worthy of further study.

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