Where Slack slackens

 Here are the areas that limit Slack’s ability to be a highly productive employee communication tool.

User experience: Slack mainly caters to tech-savvy corporate desk workers who love the platform’s sophisticated user experience. But most non-desk employees are either business users or on-field employees who are not too tech savvy. Rather than a messaging-led ‘slash command’ interface, they prefer a simpler and familiar UI-based experience that doesn’t require any training. So adoption by non-desk employees takes a beating.

Integration: Slack’s integration capabilities are limited. It provides integration of those systems and apps that have been specially developed for the platform. Enterprises need to invest in the integration of their systems with Slack if they are not a part of the Slack ecosystem. This increases effort and cost, and hampers productivity.

Channel: Since most Slack users are desk-based, they predominantly use desktop as the channel of consumption. The non-desk workforce prefer platform access on the go. As such they lose out on the mobile-first approach, which hinders smooth communication. Therefore, a secure Slack alternative seems to be the need of the hour for these workers.

Teams: Slack’s adoption rate is driven majorly by multiple small teams even in large enterprises. They use the tool to ‘huddle’ and get things done faster. Only 5% of active Slack users are signed in to 5 or more teams. Today, while businesses are trying to create common channels to facilitate communication across the enterprise, Slack fails to rope in most non-desk workers.

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