What is a Sales Funnel

So what exactly is a sales funnel? According to ringDNA, a sales funnel “refers to the buying process that companies lead customers through when purchasing products.” This process starts with traffic that enters a “landing page”, which can also be a “lead capture” page. From there, it leads the potential customer through a variety of upsells and downsells, one-time-offer’s, etc. However, a sales funnel can even be a single opt-in page for capturing names and email addresses. In addition, they can be put in front of other sales pages to “warm-up” the potential buyer.

Many times, traditional affiliate marketing would provide a banner or link that goes directly to the affiliated product. For example, you could have a ClickBank link that points directly from this blog to the sellers landing page. From there the visitor would submit their email address, and follow the sellers sales funnel.

There is a huge flaw in this, however. You will have no other means of connecting with your visitor once they leave your page. Chances are, unless they are a huge fan of yours, you will never see them again. This leaves no chance with working with your visitors or being able to provide them with any further products.

Click here to know more about #performancemarketing